Web Development

Get In Touch
  • Elegant, light, flawless code

    There are many forms of web development, but we focus primarily on building bespoke WordPress websites, coded specifically for our client’s needs. By only including the necessary features and functionality we reduce unnecessary code bloat so our websites run superfast. The programming languages we use to develop these awesome websites are HTML, CSS/Sass, PHP and JavaScript.

    Our Web Developers follow coding standards and best practices to improve readability of source code, which allows other Developers with the same skill set the ability to work on the website if need be. This gives our clients peace of mind that they’re never tied to a single Developer or Agency if unknown situations occur. As well as clear code, we also ensure that content is easy to manage by carefully considering the user experience of the WordPress admin area. We design the back-end of the website so that adding content is really easy, dynamic and not admin intensive. You don’t need coding or design experience to manage our websites.

    Web Development is usually the activity that takes place after the web design stage, assuming it is a new website project. Although we’re often tasked with fixing or improving websites that are already built and assuming those developers have followed coding conventions, we should be able to help out. If we can’t for whatever reason, our Client Services team will explain everything to you in plain English and propose alternative solutions.

    WordPress offers lots of free and premium plugins to boost your website’s functionality and it can be difficult to resist the temptation of downloading shiny new features so easily. However, they can come at a cost when too many plugins are installed because they increase the amount of code required to run the website. Therefore, site speed is dramatically affected, especially when poorly written plugins are active too. We only use plugins that we trust and only if they’re absolutely necessary. We strive to minimise plugin use by building functionality directly into the website which results in faster websites.


The Web Development process



Once the website design has been approved, the build stage begins. A development plan will have been written up to keep things on track and provide key information.



When the build is complete, we test it on all major browsers and devices to ensure it doesn’t have any bugs. A comprehensive checklist ensures all tasks have been completed.


Content insertion

After testing, usually with placeholder content in place, the real content is added. This will have already been written or prepared by our copywriter.



At this point the SEO team will jump in to work their magic. They may spot further improvements so the Developer will tweak the code to address it if need be.



Before putting the website live, one last sanity check is undertaken and a list of all post-live tasks is created and briefed to the relevant people.


Monitor and update

To keep the website performing well after launch we have a routine process in place to monitor and improve site speed, 404s, security, platform updates and more.

What we offer

  • Bespoke web development

  • Super-fast websites

  • Fully scalable structures

  • Specialist WordPress Developers

  • SEO-focused code

  • Excellent user experiences

  • Security-obsessed processes

  • Beautifully responsive functionality

  • CSS3 animations

  • Alignment with coding standards

  • UK-based cloud hosting

  • Maintenance and support packages

Our latest builds

Lumina Technologies
Lewcon AV
Air Energy UK
Orion Building Engineering

Your dedicated Web Development team

James Koussertari

Head of Creative

James Koussertari

Head of Creative

Phil Sola

Web Developer

Phil Sola

Web Developer

Encho Pramatarov

Graphic Designer

Encho Pramatarov

Graphic Designer

Nina Ellis

Web Support Assistant

Nina Ellis

Web Support Assistant

Frequently asked questions

Generally speaking, and dependent on the technical specification, your website will be launched within six to eight weeks from receipt of a signed purchase order and payment, providing all necessary content and information have been supplied. Need your website quicker? Take a look at Cariad Web Design – where we provide small business websites in just 10 days.

We use three different hosting suppliers and will advise accordingly based on the size of your website, the functionality required and expected traffic.

Yes – most of it. Each website Cariad Marketing creates comes with a CMS (content management system). This means you can edit the text on the pages as often as you like and change things like special offers, photos, prices etc. You will be given full training on the use of the simple CMS (content management system) and this is included in your website package.

More FAQs

Client reviews

Recently had a problem and contacted Cariad, Can not praise them highly enough. They were efficient, helpful patient and above all professional had happy to help. Always a positive experience. highly recommended
Ali Colvill
Ali Colvill
14:31 06 Aug 21
Cariad are a pleasure to deal with, all of their staff are very responsive, helpful and informative. We have been working closely with Colette, David and Sarah and each of them go above and beyond for us.
Highway Cycles
Highway Cycles
09:31 17 May 21
Cariad Marketing took over updating, managing, and hosting our website and email several years ago. The team are highly responsive, extremely knowledgeable and provide accurate, professional work on our behalf. They think of things that us as business owners wouldn't be at the top of our list, two things for example, adding security software to identify and respond to any security threats; updating GDPR statements to be compliant. Not only that they are a fabulous team who immerse themselves in supporting charitable causes which is important and commendable. Thank you for your support Team Cariad.
Kim Mangelshot
Kim Mangelshot
08:17 30 Apr 21
We, Barnet Allotment Federation, are delighted (and so are our members) with our new website produced by the excellent Cariad design and development team.
Derek McMaster
Derek McMaster
13:45 22 Mar 21
It is a pleasure for me to recommend Carid Marketing to any interested parties. Carid Marketing have been professional, comprehensive and competent throughout the process of our working together on our membership website. Our existing website was old outdated and frankly didn’t represent the industry we serve today. The challenge was how you create a website which reflects over 150 companies. We required a strong call to action and a interactive, attractive, organised and effective website -  A tough challenge which the team from Carid took onboard and have delivered the most outstanding website that ticks our requirement’s and more. The reaction from our members and guests has been overwhelmingly positive. It has been a successful transition for us , and we highly recommend them for their website development and outstanding creativity. Designing a new website can an arduous and challenging task, especially if you're not entirely sure what you actually want or need.  James/Phil made the whole process a pleasure and used industry knowledge to make great suggestions in areas we had not considered, James and Phil displayed a patient, friendly and accommodating view during the whole process. Even when obstacles arrived and we had to take a different approach.Overall the team at Carid made the experience an enjoyable and stress-free one.If you are looking for creativity, I highly suggest taking a moment and speaking with CaridThanks again Carid I cannot recommend you highly Enough.
Kevin Hall
Kevin Hall
13:40 07 Jan 21
We have been working with Cariad Marketing for around 3 months now. We really value the personalised approach they take and we have a great working relationship with our Account manager Colette Cooper who is always brimming with ideas and energy and truly feels like a dedicated member of our team. We are starting to see the results of all the work that the back end team have put into our SEO and backlinks so very excited to see how this continues to evolve and grow over the coming months. We couldn't recommend the team more highly enough as they are just so lovely, responsive and a delight to work and they are dedicated to helping your business win.
MHF Creative
MHF Creative
09:17 11 Sep 20
We think that many of you reading this will agree that sometimes just saying 'thank you' for great customer service feels rather inadequate, so here at the Muscle Help Foundation charity, we've decided to increase the 'gratefulness barometer' by posting Google Reviews that allow us to spotlight individuals, businesses, suppliers and partners etc that we know give amazing 'muscletastic' service. So put your hands together and give it up for... Alex Moody, who works in Cariad's fab creative team but guess what, he's also that brilliantly helpful point-person who picks-up on all those 'urgent' help-desk enquiries and we've had our fair share of those over the years. Having worked with this Hertfordshire-based digital marketing agency for several years, this special collaborative relationship resonates with our STRONGER TOGETHER ethos, that's why we've decided to highlight Alex, a team player, yes... but also reliable, flexible, respectful and always ready to help, plus we know how incredibly responsive he can be - for that, this review comes with heartfelt gratitude for all that he does for us! Big thanks Alex - you sir rock!
The Muscle Help Foundation
The Muscle Help Foundation
16:20 24 Feb 20
We enlisted the help of Colette (account manager) and Charlotte (social media) from Cariad Marketing Agent at a very crucial time in the growth of our business.Their guidance and support was nothing but exceptional and as a small business this is essential.The whole team and in particular Justine Perry founder of Cariad Marketing work to a very high professional standard and shared with us all of there experiences and make themselves available whenever we needed.We saw significant growths on our social platforms and with the help from Colette and Charlotte they have given me to the tools to continue to develop our platforms and help us to scale up and without this our business wouldn’t growing as it is now.We highly recommend Cariad Marketing.Sarah CumminsDirectorMooncow LtdJanuary 2020
Sarah Cummins
Sarah Cummins
11:41 13 Feb 20
The Cariad team developed my website and went on to support its launch with a digital marketing campaign. They are very easy to work with and I felt they wanted the best for me and my new business venture. They were all generous in terms of sharing their knowledge and experience and never tired of answering my many questions. I can confidently recommend Cariad without reservation.Helen BellElite Edge HR
Helen Bell
Helen Bell
18:08 02 Feb 20
Extremely happy with Cariad and all they do. My account manager Colette always goes above and beyond and Charlotte is a legend on social media. Highly recommend Cariad for all your digital marketing and website needs. A true 5 star company.
Lean Caffeine
Lean Caffeine
13:58 29 Jan 20
Inspiring Hertfordshire Awards 2019 Finalist Logo
Biz4Biz Award Finalists Logo
SME National 2018 Winner Logo
SME Herts 2018 Winner Logo
RAR Recommended until Jan 2019 Logo
National Business Women's Award Finalists 2018 Logo
Inspiring Hertfordshire Awards 2018 Finalists
Digital Buiness of the Year Area Winner Logo
Biz4Biz Award Winners 2018 Logo
  • We want to work with you!

    Get in touch, either by clicking the big yellow button below, or giving us a call on the ‘dog and bone’ on 01992 582 824.

    Get In Touch

We use cookies to ensure that we give you the best experience on our website.